Vodka: Ethnic Brand Marketing

Vodka, distilled liquor, clear and colourless and without definite aroma or taste, ranging in alcoholic content from about 40 to 55 percent. Because it is highly neutral, flavouring substances having been mainly eliminated during processing, it can be made from a mash of the cheapest and most readily available raw materials suitable for fermentation. Cereal grains were traditionally employed in Russia and Poland; later potatoes were used increasingly there and in other vodka-producing countries.